LOS ANGELES - May 11, 2021 - Rinse, the leading national brand in dry cleaning and laundry delivery, announces the acquisition of ButlerBox, a Los Angeles-based dry cleaning and laundry provider specializing in locker-based service with multifamily and commercial office partners. ButlerBox is the latest in a series of acquisitions for Rinse that includes the Chicago-based Dryv in 2020, the Bay Area-based OffToYou in 2020, Cleanly’s San Francisco operations in 2019, and Washio in 2016.
Founded in 2013 with the goal of removing friction from clothing care, Rinse offers a simple, consistent, high-quality solution to dry cleaning and laundry in seven major markets across the United States. The acquisition of ButlerBox will expand Rinse’s customer base in Los Angeles and further solidifies Rinse as the market leader and the fastest growing clothing care provider in the L.A. market.
"We're thrilled to expand Rinse's presence in Los Angeles with the acquisition of ButlerBox," stated Ajay Prakash, CEO of Rinse. “ButlerBox has built a great company and a very impressive community of multifamily and commercial partnerships, which was a major driving factor in our decision to acquire them. In addition, we are seeing strong momentum in L.A. with demand already back up to pre-COVID levels. The timing couldn’t have been better.”
With Rinse, ButlerBox customers will enjoy door-to-door service 7 days a week and have the option to use additional services beyond Dry Cleaning and Wash & Fold, like Hang Dry, Clothing Repairs, and more. Rinse also offers Rinse Repeat, its leading laundry subscription service, priced by the bag instead of the pound.
In addition, Rinse will continue providing service to all of ButlerBox’s multifamily and commercial office partners. Rinse offers Rinse for Rentals at multifamily apartment buildings, providing the attractive perk for residents of picking up and delivering residents’ dry cleaning and laundry right to their door. Rinse also offers a similar service, Rinse for Business, that enables employers or commercial office buildings to provide dry cleaning and laundry service as an eye-catching benefit to their employees or tenants.
“I’ve gotten to know Rinse over the past few years and have developed a deep admiration for their unwavering focus on quality and customer service, in addition to how they have used technology to create a seamless customer experience. I’m excited to know that our customers and partners will be in such good hands moving forward,“ stated Marc Sigal, CEO of ButlerBox.
Rinse is on its way to becoming the first national brand in clothing care. Rinse’s unique approach to reducing customer friction while modernizing the laundry and dry cleaning space has been integral not only to the company’s continued success but to the industry’s evolution to meet the demands of today’s customers.
About Rinse
Rinse is building the first and largest national brand in clothing care. The company picks up, cleans, and delivers customers' dry cleaning and laundry, straight to their doors. Inspired to solve massive pain points on both sides of the dry cleaning and laundry business, Rinse has created a superior experience for consumers, while standardizing processes and smoothing out the demand curve for local cleaning partners. Its services include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, and more. Rinse serves customers in seven major markets, including San Francisco, San Jose, Oakland, Los Angeles, Chicago, Boston, and Washington, DC. The company was founded by Ajay Prakash, James Joun, and Sam Cheng, and is headquartered in San Francisco. To experience Rinse for yourself, visit www.rinse.com or download the Rinse mobile app (available on iOS or Android).
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Media contact:
Katie Shirley
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